Mars' Digital Package Modeling Cuts Waste, Time to Market

Earlier this year, Mars announced that it had adopted simulation software that stakeholders say has the multinational CPG primed to reimagine the packaging innovation process through digital technology.

The maker and packager of household brand names including M&M’s, Royal Canin, and Snickers is leveraging the new simulation approach to perform virtual testing and prototyping on new packaging innovation, initially across its Snacking portfolio. The multi-physics simulation technology from Ansys minimizes the need for extensive physical testing during the packaging development process.

“Modeling and simulation tools have historically been used broadly within the aerospace and automotive industries for years, and now, these cutting-edge tools are beginning to be used for everyday products, including fast-moving consumer goods and packaging. This is especially important as companies, like Mars, are seeking to optimize their sustainability goals and objectives,” says Darren Logan, VP, science research, Mars Science & Technology....

Conitinue to read the article here: www.packworld.com/trends/digital-transformation/article/22914144/how-mars-digital-package-modeling-cuts-waste-time-to-market