Alana Duma

Vendor Roundtable Representative

Director of Marketing - Enginsoft USA

With nearly 20 years’ marketing experience in technology, CAD, and CAE industries, Alana Duma combines strategic expertise, ability to orchestrate key resources to impact ROI, and an insightful understanding of industry dynamics. As the Director of Marketing at EnginSoft USA, she is charged with leading the partner program, academic relationships, heightening brand visibility, and communicating the profound impact of CAE simulation solutions. Alana has been involved in hundreds of conferences, allowing her to expand her network, understand best practices, and deepen her insights into industry challenges. Her commitment extends beyond traditional marketing, focusing on team building, industry growth initiatives, and knowledge-sharing. In prior roles, including Director of Marketing at Sigmetrix, as well as a member of their leadership team, she gained invaluable perspectives into challenges within the business landscape and industry considerations. Eager to leverage her experience, Alana is committed to collaborating on challenges, promoting best practices, and advancing the collective interests of the dynamic CAE community.