Elsewhere in this issue, you'll read an inspiring piece on Sébastien Besse's quest to design a 3,000-meter tower. Why 3,000 meters? Where would it be? What would be its purpose? Answering these and many other questions led the author on a journey that covered geology, urban planning, and financing – and that’s before even considering the engineering challenges.

All that leads me to ask: What's your 3,000-meter tower? I don't mean literally, but what's your bold idea? For yourself, for your company, for society? What stretch goal could you set to see what you can learn?

This article appeared in the April 2025 Issue of BENCHMARK.