If there's a challenge that's facing the simulation and analysis industry, it's achieving the much wider adoption of these valuable tools. While I'm aware that I'm already preaching to the converted if you're reading Benchmark magazine, the facts are that there's a huge proportion of the design and engineering community that could be taking greater advantage of these tools. Over the past couple of years, I've been conducting research into the attitudes and adoption of simulation technology amongst the design and engineering community. What's consistently come up is that while adoption is growing, there are a couple of issues that are ever present. Some are common sense; some are a little more esoteric - so let's explore some of each.