This presentation was made at NAFEMS UK Conference 2018, Taking Engineering Analysis and Simulation to the Next Level".

The NAFEMS UK Conference 2018 brought together all those involved in analysis and simulation from every corner of industry and academia, giving them an opportunity to advance their knowledge, give their organisations a competitive advantage, and a chance to be part of improving the technology itself.

Resource Abstract

Simulation has advanced massively over the years and has been fundamental in improving the product creation processes in all industrial sectors. Reflecting on the growth in software, connectivity, engineering, customer product complexity and improving production simulation methods, how can boardrooms exploit the potential of simulations to the fullest?

Having started my career over forty years ago by writing gaseous emissions simulation programmes for large industrial engines, I realised early on that effective calculation is far better than testing!

Having more recently gained 15 years' boardroom experience driving product development in the automotive industry, I can highlight the use of these methods to the best competitive advantage. This involves clear alignment of all key stakeholders, clear engagement of the system's simulation expertise, looking beyond existing methods and by driving from the top.

I hope by giving examples across a number of sectors and technologies, I can engage the audience in good and bad practice to ensure simulation is always at the forefront of product development.